When your survey closes and stakeholders need priorities
Submit your survey dataset. Get a ranked answer to “Which customer issues should we address first?”
Walk into your next meeting with evidence-backed priorities you can present, defend and act on.
A pay-per-analysis software engine for CX, VoC, customer insights and survey research teams. No monthly subscription. Results ready in about 60 minutes, hands-free.
What you get: a complete web-ready analysis output with ranked customer-feedback priorities, the evidence behind each priority, and export-ready results, ready to open in your browser.
Top issues to address
Checkout payment failures
Why this ranked high
326 supporting comments
Recommended next action
Improve payment retry logic and clarify failure messaging.
Evidence
Your tools get you close.
They still leave the answer on you.
When the meeting arrives and someone asks why one issue ranks above another, the answer has to be ready. Priority discussions need evidence clear enough to move roadmap decisions forward. When volume, severity, expectation breach, and disruption are not shown together, higher-impact issues take longer to prove and the meeting decides by default.
Spreadsheets organize the work, not the answer
They let you sort, tag, filter, and count responses. But the synthesis, ranking, and justification still have to be built when a decision is needed. A spreadsheet can support the work, but it does not give you a ready evidence-backed priority order.
AI / LLMs still leave the hard work on you
They can find basic themes, but simple prompts often grade inconsistently as they read through hundreds of rows. Without a structured process, standard AI / LLM tools easily change their logic mid-run, can miss rare but severe problems, and still leave you to manually pull and format the evidence needed for your meeting.
VoC tools analyze, but you still prioritize
Even when they deliver dashboards, themes, reports, and trend views, the output often still needs to become a meeting-ready priority recommendation. You still have to connect volume, severity, and evidence to explain the priority order.
The ranked answer still has to come from somewhere. When it does not, the meeting decides by default.
RankBasis closes that gap by delivering one complete, prioritized analysis output with two views:
a leadership dashboard for decisions
an analyst dashboard for evidence
From survey feedback to meeting-ready ranked priorities.
The output is built for two moments:
1. The meeting where your team decides what to fix.
2. The moment someone pushes back.
It isolates which issue to prioritize to prevent misallocated resources, explains why it outranks a more frequent problem, and establishes exactly what that means for your next roadmap review.
What feedback suggests fixing first.
Walk into the meeting with a ranked list and a clear explanation for every priority. When product, operations, or CX challenges the order, you can show why one issue deserves attention before another.
Example
"Payment failures during checkout" ranked above "limited customization" because customers describe blocked purchases, repeated attempts, and unclear error messages. Phrases like "I tried three times and gave up" appear across dozens of responses. Not mild dissatisfaction.
The proof behind each priority.
Before you present, open any priority. See the subthemes beneath it. See the verbatims behind each one. If a ranking surprises you, inspect it before anyone else does.
Example
Under "Payment failures during checkout": three subthemes: error message clarity, retry failure, and abandoned checkout. Under "retry failure": 47 verbatims. The top one: "I tried three times and gave up." One click from the ranked issue to that response.
See exactly how the ranking logic works.
A complete sample analysis, see how issues are ranked, why scores are calculated the way they are, and how the evidence links to each ranked issue.
What you will see in the dataset
-
Frequent mild complaints.
-
Severe lower-volume issues.
-
Mixed sentiment.
-
Praise and noise.
-
Comments that do not fit neatly into one theme.
Callout
Service delivery failures ranked first. Pricing ranked third, despite appearing four times more often. Service delivery ranked higher because the severity signals outweighed Pricing’s higher volume. That gap is why frequency-alone analysis can produce misleading priorities. That changes the decision: fix service delivery before pricing.
Direction line
Open the top-ranked priority. Check why it outranked a more frequent issue. See the subthemes and verbatims behind it. One click each.
Closing line
Open the evidence. Decide whether you could defend the ranking.
See how it works before you submit your own dataset.
Three steps. About 60 minutes.
Step 1
Submit the survey data you already have.
NPS, CSAT, post-purchase, onboarding, or any open-ended survey data. A spreadsheet export with open-ended responses in one column is enough. The system automatically isolates open-text columns, ignores blank rows and unrelated columns, and requires no manual tagging or formatting.
Step 2
Start your analysis.
RankBasis analyzes your data with a multi-pass customer insights engine.
- First, it identifies what the customer was trying to do.
- Second, it uses context clues to assess how serious the friction was.
- Third, it groups issues into root-cause subthemes and assigns it a score.
Deterministic calculations keep the scoring consistent across all responses.
Step 3
Review your results.
You'll receive an email when they're ready, in about 60 minutes. Your results are yours to review, present, defend, and act on.
Your survey data stays protected.
RankBasis was built by a team with background in customer insights and survey research. We handle your data the way we would want our own handled.
Submitted survey files are used only to process your analysis, generate your dashboards, and troubleshoot delivery if needed. Your data is not used to train models.
Submitted files are encrypted in transit and at rest. Access is limited to authorized personnel who need it to process the analysis or resolve a support issue.
After processing, submitted files are retained only as long as needed to complete the analysis and troubleshoot delivery. Completed analysis outputs remain accessible for 3 years. You can request deletion at any time. If your team needs security or data-handling details before submitting a file, contact us first. If you want to evaluate the analysis quality before submitting a real dataset, the sample analysis is built for that.
No platform required.
Pay only when you have survey data.
RankBasis is a zero-management software engine. No platforms to learn, no configurations to build, and zero monthly subscription waste. Buy one analysis when a survey closes, or buy a pack to deploy across all your major seasonal and recurring survey batches.
One-Time First Analysis Special:
Available one time per customer for evaluation.
-
Up to 1,000 records (Over 1,000? Contact us.)
-
Full access to both Leadership and Analyst Dashboards.
Standard Single-Analysis Price:
for ongoing, post-survey priority mapping.
-
Up to 5,000 records
-
Over 5,000 records? Contact us
Use the one-time $195 First Analysis Special to evaluate RankBasis on one capped survey result before paying the $495 standard single-analysis price. Our structure check validates your file layout before you pay. You get the same complete results and the same data protections as a standard analysis, without spending analyst hours reworking themes and defending priorities.
-
Ranked customer issues with evidence attached
-
Clear explanations for every ranking
-
Issues to monitor (lower-ranked signals worth watching)
-
Customer Signal Landscape
-
Customer Friction Matrix
-
Export-ready results
-
Two dashboards: a leadership view for decisions and an analyst view for evidence
Use it when a survey closes and your team needs a ranked answer for the next decision meeting.
Submit your dataset, pay for one analysis, and RankBasis starts processing automatically.
What CX, VoC and insight teams ask before their first analysis.
Four dimensions: frequency, frustration intensity, expectation breach, and functional disruption. Together they measure not just how often an issue appears, but how much it matters when it does.
RankBasis groups related comments into issues, scores each issue across all four dimensions, and shows the scoring breakdown and supporting verbatims for every ranked issue.
A lower-frequency issue can outrank a more frequent one when customers describe stronger frustration, a clearer expectation breach, or a greater disruption to what they were trying to do. Frequency is not the same as priority.
Yes. Every ranked issue links to the subthemes beneath it, and every subtheme links to the specific verbatims behind it. The evidence is one click away at every level.
Inspect any ranking before you act on it. If you want to see the scoring logic before submitting your own data, the sample analysis shows exactly how issues are ranked and why one outranks another.
About 60 minutes.
Submit your survey dataset and return to a complete output ready to review.
No. RankBasis is an enterprise-grade, pay-per-analysis software engine designed to complement your existing software stack.
You only pay when you run a survey. There are no platform seats, no monthly fees, and no subscription required.
One analysis covers one survey dataset.
The First Analysis Special includes up to 1,000 records, with an average response length of 25 words or fewer. Validated by our automated structure check.
If you want to test the First Analysis Special with more than 1,000 records, contact us. We'll do our best to accommodate the request.
RankBasis is built for in-house CX, VoC, and customer insights teams that run surveys regularly and need to present priorities to product, operations, or leadership.
It works best when you have open-ended survey responses and a decision meeting ahead of you.
It is not designed for academic research, large-scale quantitative studies, or teams that do not currently present survey findings to internal stakeholders.
Your analysis starts automatically. When it is ready, in about 60 minutes, you will receive a notification email and your dashboards will be ready to review.
If your dataset cannot be analyzed as submitted, RankBasis will flag the issue and ask you to fix the file before payment.
You are not left with a dashboard that looks complete but cannot support a decision.
Yes. Your data is stored and kept confidential. It is not shared with anyone.
Your survey data is used only to process your analysis, generate your dashboards, and troubleshoot delivery if needed. It is not used to train models.
Submitted files and completed outputs are stored securely. Access is limited to authorized personnel who need it to process the analysis or resolve a support issue.
Submitted files are retained only as long as needed to process the analysis and troubleshoot delivery. Completed analysis outputs remain accessible for 3 years.
You can request deletion of submitted files and completed outputs at any time.
RankBasis extracts priorities only from what your data contains. It does not create issues that are not in the responses.
If a ranking surprises you, the evidence behind it is one click away and the final prioritization decision is yours.
Walk into your next meeting with a ranked answer you can defend.
Submit one dataset. Get ranked priorities and evidence you can open in about 60 minutes.
Sign in
Verification Code
Create an Account
Forgot Password
Work With Your Data
Secure and read-only access
Slower - based on existing load
Disconnect Provider
